Improve and optimize customer relationships, to drive customer loyalty, retention, revenue, and customer lifetime value.
Personalize your messaging, create more targeted and meaningful content, expedite the sales process, and help your entire organization to grow. Stand out against the competition by simply responding to your customers with relevant messaging at a right time. E.g. Welcome your leads with automated emails, and SMSs, as soon as they enter.
Select a trigger event - website interaction, a milestone reached, a purchase, etc. and set up an action - design workflow, automate communication across channels or notify the sales team. An event can be a user action (downloading an eBook, spending more than 2 minutes on a certain section of your website, a prospect showing interest in a particular product, but drops off, etc.), or a specific date (Birthday, Anniversary, Diwali, etc.). Each of these events generates a customized reply to certain users. For example, sending automated onboarding email to new customers to familiarize them with your products/services.
Build visually appealing emails effortlessly that look great on all devices. You can use personalization options to make emails special for the audience. Drag-and-drop templates to find a layout that works for your business.
Segment your email lists as per the prospect’s behavior and interests, such as past purchases, lead stage, age, buying history, etc. With the help of effective segmentation, businesses can send relevant messaging across all communication channels to maximize sales and engagement.
Track your leads from your emails to a website, see the pages they view, how often they visit a particular page, the emails they click, and more. Observe these trends, gather information about their interests, score them, and engage with them accordingly.
Ex: Identify leads with high scores and get your sales team to close more deals in less time.
This option lets you create and save custom templates in your library. You can reuse the emails you designed once for similar campaigns, saving time and keeping everything organized.
Evaluate your nurturing campaigns and overall strategy through reports - Email Reports, Automation Reports.